Theory

In 1997, Theory was founded on the simple idea that stretch fabrics in tailored clothing could change how we dress and improve the way we live.

Theory is designed in downtown New York’s Meatpacking District. We continue to offer men and women sophisticated, functional clothes made with integrity, innovation, and style.

We believe cool, expertly-tailored pieces made from the best materials have the power to change the way we feel, improve the way we work, and inspire the way we live.

This is our Theory.